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DSS Empowerment Network...Youth Empowerment!
Meet our Youth Empowerment Consultants and...
YES "you" can meet the challenges of today's Youth
Helping others change. Echols doesn't downplay the importance of looking one's best. One of her company's mottos is "When you look good, you feel good." But a major objective behind her work is the belief that she can help people transform not only their outer appearance, but their inner beings. Echols pointed out that when transforming the "total person," the work must go below the surface. Echols works with all ages, from preschoolers to adults
Recently, she offered a six-month course on what she called the "white-glove treatment" to a group of preteen girls at the South Parkway East Learning Center. The Dreamers, as the girls were called, were taught everything from good posture and poise to strategies for overcoming shyness and tools to improve self image and self-esteem.
Echols believes it's critical to teach techniques for transforming the inner self in order to achieve a full personal transformation.
Echols, now Director, Finesse & Refinement for Diman's Inc. is working closely with Yvonne Nelson, CEO and Founder of Diman's Inc., transforming the minds of youth and making learning fun. www.dimans.org
"Outer appearance is very important," she said. "But once you transform your inner self, you can better deal with your co-workers and other people you may come in contact with during the day."
Read the Full Story Click here: Dreamland TV Show Featured by The Daily News
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Fashion Designer, Entrepreneur Lives Out Dream
ROSALIND GUY | The Daily News
At least twice a year, many people find themselves cleaning out their closets, getting rid of clothes that are too big, too small or just no longer needed. Anner J. Echols offers her client....
* Call (901) 650-4955 Schedule our Youth Empowerment consultants for the following classes: Motivational and Skills for Life workshops, Self Esteems Boosters, One Chance Program, The Real Life programs specialized to mentor and empower...and much more.
Teens/Pre-teens (plus and average) ages 10-19
Read our Empowerment News articles posted below!




Even though I'm a plus teen working with DSS gave me confidence & great self esteem!


Anner J. Echols has over 20 years of experience working in the fashion, beauty and entertainment industry. She has a passion for empowering, motivating and enhancing the self-esteem of young teens and women -- especially those who are full-figured.
"There is too much emphasis in today's society on outward appearance," Echols said. "With the industry putting the spotlight on the average size and skinnier girls in entertainment, and media focusing on their looks and their beauty, heavier teens and women find it difficult to accept and feel good about themselves or think it is impossible to live out their dreams."
Echols is the founder, CEO and executive producer of Swept Away Fashions and AJE Productions. She also produces "Dreamland: Where Dreams are Made Real," a TV show that airs at 9 p.m. Fridays on Comcast Channel 17.
"Dreamland focuses on making dreams real, primarily for plus-size women and teens," said Echols, who conducts workshops, holds conferences and professionally trains women and teens to showcase their talents. "Considering yourself as unacceptable is often accompanied by low self-esteem. This low self-esteem can be manifested through eating disorders, negative behaviors, drugs, alcohol, gangs or promiscuity, which leads to unwanted pregnancies and various compromised lifestyles in order to fit in."
Echols was recently chosen as one of nine judges to serve at the Cities of America National Pageant in Orlando. The event, designed to interview teens and young women from all over the United States and select a winner, was held Dec. 10-17 at the Omni Rosen Center Hotel in Orlando.
"I was honored to serve on the judges' panel for the largest teen pageant in the nation," said Echols. "Like AJE Productions, the pageant fosters self-esteem in young women and teens offering them an opportunity to shine. This was a once in a lifetime experience for me and all who attended. I was pleased to support such an amazing organization."
For information on Swept Away Fashions or AJE Productions, call 650-4955 or visit ajedreamland.com.
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Saturday, November 21, 2009
Memphis Commercial Appeal - Editor, Barbara Bradley
Ardren DeBerry says that during her childhood in Texas and later in Memphis, she made few friends and was angry all the time. "Food gave me comfort."

Anne Marie Fox/Special to The Commercial Appeal